The success of snapchat in a highly competitive social media app industry

Social Media and Secret Lives of American Teenage Girls How social media is disrupting the lives of teenagers Illustration by Rebecca Mock for TIME Once upon a time, only the wealthy and privileged could afford to have their portraits painted by a small, select circle of artists. With the advent of photography, parents of all backgrounds could have pictures of their children, which were coveted as documents of their development and a way to show off their innocent beauty and charm to family and friends. Today, with smartphones and social media, we all have in our hands the means to broadcast our pride and joy to the world.

The success of snapchat in a highly competitive social media app industry

As companies fight for attention in an overcrowded marketplace, it makes sense for them to seek out social platforms with proven engaged users. With over million active daily users, Snapchat has achieved a rise in popularity that businesses can no longer afford to ignore.

While a second commercial or branded spot may be unbearable torture, we can handle seconds, right? Snapchat users are themselves the conductors of the content they want to see. With 60 percent of smartphone users aged in the U. It is especially interesting to consider what these eyes are watching.

In particular, these three industries have found success through their engagement with Snapchat Stories: Measurable success through film promotion As the first advertiser to pay for ad space within Snapchat, film industry giant Universal Studios became a prime example of measurable success with the medium.

According to a Millward Brown Digital analysis, the ads appearing in the Our Stories page showed a 60 percent approval rating from users, a number three times the norm. As a new platform, we needed to understand its power in terms of driving both awareness and action.

According to Millward Brown Digital93 percent of viewers of the associated Snapchat Story either liked or loved it. Most significantly, it was three times more likely that a Snapchatter who watched the ad actually saw the movie when compared with non-Snapchatters of the same demographic.

The visual aspect of a movie trailer, especially a horror or action-packed flick like the two examples above, is a key component in their success with Snapchat.

The success of snapchat in a highly competitive social media app industry

Snapchat is changing travel, too Like the film industry, the tourism and travel industry is one with highly visual selling points.

Marriott Hotels were one of the first within the sector to jump on the Snapchat phenomenon and represent a specific brand within the hospitality industry. The campaign, which began in Decemberfeatured content from four popular social media influencers showcased on the Marriott Hotels official Snapchat channel.

As part of the campaign, these users traveled to Marriott locations worldwide, documenting their journeys and interacting with their fans on Snapchat.

10 Reasons Why SnapChat Is a Success | Social Media Today

There are no stock images of mountains, but rather vibrant videos of actual residents and visitors taken from the mountains.

With a user-created profile, showcasing the various attractions, sights, and activities of the city being featured, viewers are also getting what feel like exclusive peeks into the lives of people around the world.

This intimacy is key in welcoming tourists, while making the featured city seem like an attractive and interesting place to visit and spend hard-earned dollars or yen. Popular users such as Eva Chen on Snapchat as theevachenthe former editor of Lucky Magazine and current Director of Fashion at Instagram, invite their followers into their personal worlds, while offering exclusive content relevant to the world of fashion.

Chen will post a Story that includes clips from the front row of live fashion shows, photos of her baby daughter Ren, the inside of the shoe closet at Lucky Magazine, and a picture of her lunch menu with her choices always circled by her in red.

We started with insider looks of what is happening at Refinery29—a snap from a photo shoot or something funny that showed up at the office. Initially, we were experimenting a lot: You post it, it disappears after 24 hours. You sort of get a clean slate and can do anything you think is working and resonating with your audience.

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A photo of Donald Trump edited with Chinese selfie company Meitu's app — and promotional material for a controversial filter the company once built.

Snapchat Marketing. Launched in , Snapchat is a social media platform that allows you to take pictures and videos, add text to them, and send them to either one friend or to share them with all the people following you. Marriott Hotels were one of the first within the sector to jump on the Snapchat phenomenon and represent a specific brand within the hospitality industry.

The campaign, which began in December , featured content from four popular social media influencers showcased .

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