Ecton case

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Ecton case

LinkedIn Abstract The case illustrates the entrepreneurialactivity of a new start-up business Ecton. The company focus on offering the mobile technology to the Cardiac industry to switch from laboratory methods while performingthe diagnosis.

Over the period of time, with the surge of health related issues in the market, the diagnosis of heart has become preliminary function to perform in right order with correct precision.

This has made the doctors andphysiciansto test the new technique that includes moving the diagnosis machines from ICU to the labs or labs to the ICUs, by analyzing the situation of the patient.

It is also estimated that within the next coming years, the demand for portable diagnosismachines will rise and will replace the demand for MRI machines and lab methods.

However, in such demand scenario in the market, the market is extremely competitive and hospitals are consolidated. HewlettPackard and Acuson has tightly hold the market with theiradvanced in lab diagnostic machines and the consolidation of market has made it difficult for the new entrants to penetrate in the market specially businesses with innovative portablediagnosissolutions.

In such situation, the company is concerned to enter the market and competewith the well-developed market players. However, the options available to the Ecton is either to go for acquisition or build its own organization.

There are certain pros and cons with each option, in which the organizational culture and esteem are the prime factors restricting the owners to go for acquisition option. Inc was founded inwith the business model of developing such technologies that can replace the lab methods of Cardiac diagnosis with portabletechnology.

The method of portable technology or heart diagnostic equipment will work more like a scanner and less like a test. The company has gone under two IPOS, under which it raisedthe equity enough to complete the project in the same years. Analyzing the industry of medical healthcare, the company faces high competition from Hewlett Packard and other two competitorshas taken the market into hold a long before.

These companies have improvised thestructure andequipment according to the customer demand, making the market tiff enough to enter and penetrate. This market trend makes it difficult for the new startups to enter and tap the markets effectively.

Since Ecton has been trying to launch a disruptive technology in the market, it has developed the phase-III plan which states the agenda of the company after successfully passingthe test of the new device……………………………… This is just a sample partial work.

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Ecton case

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Disruptive Technology a Heartbeat Away: Ecton Inc. Case Solution, Use describes an innovative start-up company with a breakthrough technology to large, expensive machines that echocardiography leading cardiologists to cre.

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